Studiengangsgraphik Marketingseminar 40501 5.0 ECTS / MWI Principles of marketing IV 54052 5.0 ECTS / 639 Marketingseminar 40603 5.0 ECTS / MWI Principles of marketing V 54062 5.0 ECTS / 639 Marketingseminar 40701 5.0 ECTS / MWI Principles of marketing VI 54072 5.0 ECTS / 639 Wahlpflichtbereich principles of marketing 1750 5.0 ECTS / 639 Marketingtheorie (Klausur) 40101 5.0 ECTS / MWI Principles of marketing I 54011 5.0 ECTS / 639 Seminar Produkt- und Preismanagement (Klausur) 40211 5.0 ECTS / MWI Seminar Produkt- und Preismanagement (Versuchspersonenstunde) 40212 MWI Principles of marketing II 54262 5.0 ECTS / 639 Vertriebs- und Kommunikationsmanagement (Klausur) 40204 5.0 ECTS / MWI Principles of marketing III 54271 5.0 ECTS / 639 Pflichtbereich 1700 20.0 ECTS / 639 Ökonometrie (Klausur) 30401 5.0 ECTS / MWI Ökonometrie 53043 5.0 ECTS / 639 Panel and evaluation methods (written examination) 30551 5.0 ECTS / MWI Panel and evaluation methods 53055 5.0 ECTS / 639 Vertiefungsbereich Marketing Research 1800 10.0 ECTS / 639 Panel and evaluation methods (written examination) 30551 5.0 ECTS / MWI Panel and evaluation methods 53055 5.0 ECTS / 639 Seminar Strategisches Marketing (Seminararbeit) 41611 1.5 ECTS / MWI Seminar Strategisches Marketing (Präsentation) 41612 1.0 ECTS / MWI Seminar Strategisches Marketing (Strategiekonzept) 41613 1.5 ECTS / MWI Seminar Strategisches Marketing (Reflexion) 41614 1.0 ECTS / MWI Advanced marketing management IV 54161 5.0 ECTS / 639 Seminar: Business-to-business marketing (Fallstudie) 41702 2.5 ECTS / MWI Seminar: Business-to-business marketing (Klausur) 41703 2.5 ECTS / MWI Advanced marketing management V 54171 5.0 ECTS / 639 Dienstleistungsmarketing (Seminararbeit) 37801 5.0 ECTS / MWI Advanced marketing management I: Service Marketing 58072 5.0 ECTS / 639 Vertiefungsbereich Marketing Management 1850 10.0 ECTS / 639 Digital Marketing and Sales (seminar paper) 26507 5.0 ECTS / MWI Digital marketing and sales 52650 5.0 ECTS / 639 Digital marketing and innovation as success factors of the digital transformation (case studies) 27521 2.5 ECTS / MWI Digital marketing and innovation as success factors of the digital transformation (presentation) 27522 1.25 ECTS / MWI Digital marketing and innovation as success factors of the digital transformation (class participation) 27523 1.25 ECTS / MWI Digital marketing and innovation as success factors of the digital transformation 52752 5.0 ECTS / 639 Social media marketing (Präsentation) 31602 2.5 ECTS / MWI Social media marketing (Diskussionsbeitrag) 31603 2.5 ECTS / MWI Social media marketing 53160 5.0 ECTS / 639 Seminar Advanced topics in marketing: Consumer behavior (Klausur) 41411 5.0 ECTS / MWI Advanced marketing management II: Advanced topics in marketing 54141 5.0 ECTS / 639 Seminar Strategisches Marketing (Seminararbeit) 41611 1.5 ECTS / MWI Seminar Strategisches Marketing (Präsentation) 41612 1.0 ECTS / MWI Seminar Strategisches Marketing (Strategiekonzept) 41613 1.5 ECTS / MWI Seminar Strategisches Marketing (Reflexion) 41614 1.0 ECTS / MWI Advanced marketing management IV 54161 5.0 ECTS / 639 Seminar: Business-to-business marketing (Fallstudie) 41702 2.5 ECTS / MWI Seminar: Business-to-business marketing (Klausur) 41703 2.5 ECTS / MWI Advanced marketing management V 54171 5.0 ECTS / 639 Seminar Markenmanagement (Klausur) 41801 5.0 ECTS / MWI Advanced marketing management VI 54181 5.0 ECTS / 639 Internationales Marketing (Klausur) 41402 5.0 ECTS / MWI International marketing 54830 5.0 ECTS / 639 Digitale Transformation, Kommunikation, und Integration (Präsentation) 74601 3.5 ECTS / MWI Digitale Transformation, Kommunikation, und Integration (Präsentationspapier) 74602 1.5 ECTS / MWI Digitale Transformation, Kommunikation, und Integration 57460 5.0 ECTS / 639 Digital Marketing (Klausur) 74701 5.0 ECTS / MWI Digital Marketing 57470 5.0 ECTS / 639 Dienstleistungsmarketing (Seminararbeit) 37801 5.0 ECTS / MWI Advanced marketing management I: Service Marketing 58072 5.0 ECTS / 639 Seminar Kundenmanagement (Klausur) 41502 5.0 ECTS / MWI Advanced marketing management VII 58081 5.0 ECTS / 639 Modulgruppe Marketing 1910 5.0 ECTS / 639 Pattern Recognition 41301 5.0 ECTS / MSC Pattern Recognition 44130 5.0 ECTS / 639 Multivariate time series analysis (written examination) 33131 5.0 ECTS / MWI Multivariate Time Series Analysis 53313 5.0 ECTS / 639 E-Business intelligence and relationships (written examination) 70414 5.0 ECTS / MWI Business intelligence and digital marketing 54081 5.0 ECTS / 639 Business intelligence (written examination) 70415 5.0 ECTS / MWI Business intelligence and digital marketing 54082 5.0 ECTS / 639 Intelligence seminar 40903 2.5 ECTS / MWI Data Warehouses (DW) 72501 2.5 ECTS / MSC Data warehousing 54090 5.0 ECTS / 639 Data science (written examination) 71501 5.0 ECTS / MWI Data science 57150 5.0 ECTS / 639 Data visualization and storytelling (presentation) 71601 2.45 ECTS / MWI Data visualization and storytelling (Fallstudien) 71602 2.55 ECTS / MWI Data visualization and storytelling 57160 5.0 ECTS / 639 Foundations of linked data (written examination) 73201 5.0 ECTS / MWI Foundations of linked data 57320 5.0 ECTS / 639 Bayesian econometrics (oral examination) 73401 5.0 ECTS / MWI Bayesian econometrics 57340 5.0 ECTS / 639 Implementierung von Datenbanksystemen 30201 5.0 ECTS / TEC Implementierung von Datenbanksystemen 93020 5.0 ECTS / 639 Konzeptionelle Modellierung 31301 5.0 ECTS / TEC Konzeptionelle Modellierung 93130 5.0 ECTS / 639 Klausur zu Grundmodul Informatik für Nebenfachstudierende 34011 5.0 ECTS / TEC Grundmodul Informatik für Nebenfachstudierende 93401 5.0 ECTS / 639 Aufbaumodul B Informatik für Nebenfachstudierende 34151 5.0 ECTS / TEC Informatik 2 für Nebenfachstudierende - Aufbaumodul B 93415 5.0 ECTS / 639 eBusiness Technologies und Evolutionäre Informationssysteme 710850 5.0 ECTS eBusiness Technologies und Evolutionäre Informationssysteme 710850 5.0 ECTS / 639 Deep Learning 901895 5.0 ECTS Deep Learning 901895 5.0 ECTS / 639 Introduction to Pattern Recognition 902664 5.0 ECTS Introduction to Pattern Recognition 902664 5.0 ECTS / 639 Modulgruppe Data Science 1915 5.0 ECTS / 639 Marktpsychologisches Theorieseminar (Hausarbeit) 51101 5.0 ECTS / MWI Marktpsychologisches Theorieseminar (Präsentation) 51102 MWI Konsumentenverhalten III 55110 5.0 ECTS / 639 Marktpsychologisches Projektseminar (Hausarbeit) 51201 5.0 ECTS / MWI Marktpsychologisches Projektseminar (Referat) 51202 MWI Konsumentenverhalten IV 55120 5.0 ECTS / 639 Marktpsychologisches Seminar (Hausarbeit) 33501 5.0 ECTS / RUW Marktpsychologisches Seminar (Präsentation) 33502 RUW Konsumentenverhalten II 55810 5.0 ECTS / 639 Modulgruppe Konsumentenverhalten 1920 5.0 ECTS / 639 Marktforschung: Datenanalyse (Klausur) 40301 5.0 ECTS / MWI Datenanalyse 52350 5.0 ECTS / 639 Datenermittlung (Klausur) 23601 5.0 ECTS / MWI Datenermittlung 52360 5.0 ECTS / 639 Seminar: Behavioral economics (seminar paper) 29302 2.5 ECTS / MWI Seminar: Behavioral economics (presentation) 29303 1.5 ECTS / MWI Seminar: Behavioral economics (class participation) 29304 1.0 ECTS / MWI Seminar: Behavioral economics 1 52930 5.0 ECTS / 639 Seminar: Behavioral economics 2 (seminar paper) 29402 2.5 ECTS / MWI Seminar: Behavioral economics 2 (presentation) 29403 1.5 ECTS / MWI Seminar: Behavioral economics 2 (class participation) 29404 1.0 ECTS / MWI Seminar: Behavioral economics 2 52940 5.0 ECTS / 639 Ökonometrie (Klausur) 30401 5.0 ECTS / MWI Ökonometrie 53043 5.0 ECTS / 639 Panel and evaluation methods (written examination) 30551 5.0 ECTS / MWI Panel and evaluation methods 53055 5.0 ECTS / 639 Mikroökonometrie und Maschinelles Lernen (Klausur) 31051 5.0 ECTS / MWI Mikroökonometrie und Maschinelles Lernen 53106 5.0 ECTS / 639 Modulgruppe Statistik 1930 5.0 ECTS / 639 Sustainability management and corporate functions 21301 5.0 ECTS / MWI Sustainability management and corporate functions 52130 5.0 ECTS / 639 Nachhaltigkeitsmanagement in klein und mittelständischen Unternehmen (Präsentation) 21405 5.0 ECTS / MWI Branchen- und themenspezifisches Nachhaltigkeitsmanagement 52141 5.0 ECTS / 639 Organizational creativity (Fallstudie) 25514 1.5 ECTS / MWI Organizational creativity (Klausur) 25515 3.5 ECTS / MWI Angewandte Managementmethoden II 52550 5.0 ECTS / 639 Organizational creativity (written examination) 25516 2.5 ECTS / MWI Organizational creativity (Fallstudie) 25517 2.5 ECTS / MWI Angewandte Managementmethoden II 52552 5.0 ECTS / 639 Social and web intelligence (Seminar paper and presentation) 33004 5.0 ECTS / MWI Social and web intelligence 53300 5.0 ECTS / 639 Technology and innovation management (Klausur) 34501 5.0 ECTS / MWI Technology and innovation management 53450 5.0 ECTS / 639 Businessplanseminar (Hausarbeit) 36203 3.5 ECTS / MWI Businessplanseminar (Präsentation) 36204 1.5 ECTS / MWI Businessplanseminar 53621 5.0 ECTS / 639 Industrielles Management (Klausur) 36404 5.0 ECTS / MWI Industrielles Management 53640 5.0 ECTS / 639 Global operations strategy (written examination) 36503 2.5 ECTS / MWI Global operations strategy (presentation) 36504 2.5 ECTS / MWI Global operations strategy 53650 5.0 ECTS / 639 Foundations of international management I (written examination) 37101 4.0 ECTS / MWI Foundations of international management I (presentation) 37102 1.0 ECTS / MWI Foundations of international management I 53710 5.0 ECTS / 639 Foundations of international management II (written examination) 37201 4.0 ECTS / MWI Foundations of International Management II (presentation) 37202 1.0 ECTS / MWI Foundations of international management II 53720 5.0 ECTS / 639 Corporate strategy (Präsentation/Hausarbeit) 37308 5.0 ECTS / MWI Corporate strategy 53730 5.0 ECTS / 639 Seminar Strategische Kommunikation (Präsentation) 41003 2.5 ECTS / MWI Seminar Strategische Kommunikation (Hausarbeit) 41004 2.5 ECTS / MWI Strategic communication 54100 5.0 ECTS / 639 Finanzmarktkommunikation (Klausur) 41101 2.5 ECTS / MWI Marktforschungsmanagement (Klausur) 41102 2.5 ECTS / MWI Finanzmarktkommunikation und Marktforschungsmanagement 54110 5.0 ECTS / 639 Strategic intellectual property management (seminar paper) 47301 2.5 ECTS / MWI Strategic intellectual property management (presentation) 47302 2.5 ECTS / MWI Strategic intellectual property management 54730 5.0 ECTS / 639 Seminar Medien und Medienmärkte (Hausarbeit) 48505 2.5 ECTS / MWI Seminar Medien und Medienmärkte (Präsentation) 48506 2.5 ECTS / MWI Media systems: Structures and processes 54850 5.0 ECTS / 639 Design thinking (DT) und Produktdesign (Seminararbeit) 52311 2.5 ECTS / MWI Design thinking (DT) und Produktdesign (Präsentation) 52312 2.5 ECTS / MWI Design thinking und Produktdesign 55231 5.0 ECTS / 639 Forschungsseminar (Präsentation) 54906 2.5 ECTS / MWI Forschungsseminar (Hausarbeit) 54907 2.5 ECTS / MWI Fortgeschrittene Methoden der Managementforschung VII 55490 5.0 ECTS / 639 Business ethics and corporate social responsibility 67801 5.0 ECTS / MWI Business ethics and corporate social responsibility 56780 5.0 ECTS / 639 Innovation and leadership (research project) 70508 5.0 ECTS / MWI Innovation and leadership (presentation) 70509 MWI Innovation and leadership 57053 5.0 ECTS / 639 Advanced service management (Klausur) 70837 2.5 ECTS / MWI Advanced service management (Hausarbeit) 70838 2.5 ECTS / MWI Advanced service management 57084 5.0 ECTS / 639 Advanced service management (written examination) 70839 5.0 ECTS / MWI Advanced service management 57085 5.0 ECTS / 639 Platform strategies (project report) 71102 2.5 ECTS / MWI Platform strategies (handout) 71103 2.5 ECTS / MWI Platform strategies 57110 5.0 ECTS / 639 Digital transformation project (seminar paper) 71711 3.5 ECTS / MWI Digital transformation project (presentation) 71712 1.5 ECTS / MWI Digital transformation project 57171 5.0 ECTS / 639 Create your FinTech start-up (presentation) 73801 3.0 ECTS / MWI Create your FinTech start-up(Businessplan) 73802 2.0 ECTS / MWI Create your FinTech start-up 57380 5.0 ECTS / 639 Seminar: User experience (UX) research (seminar paper) 74401 3.0 ECTS / MWI Seminar: User experience (UX) research (presentation) 74402 1.5 ECTS / MWI Seminar: User experience (UX) research (class participation) 74403 0.5 ECTS / MWI User experience (UX) research seminar 57440 5.0 ECTS / 639 Seminar zur speziellen Kommunikationswissenschaft I (Präsentation) 80202 2.5 ECTS / MWI Seminar zur speziellen Kommunikationswissenschaft I (Hausarbeit) 80203 2.5 ECTS / MWI Spezielle Kommunikationswissenschaft I 58020 5.0 ECTS / 639 Management and organization theories through the lens of mission driven organizations (seminar paper) 80601 3.5 ECTS / MWI Management and organization theories through the lens of mission driven organizations (presentation) 80602 1.5 ECTS / MWI Management and organization theories through the lens of mission-driven organizations 58060 5.0 ECTS / 639 Modulgruppe Management 1940 5.0 ECTS / 639 Entwicklung und Vermarktung innovativer Versicherungsprodukte (Seminararbeit) 25804 2.5 ECTS / MWI Entwicklung und Vermarktung innovativer Versicherungsprodukte (Präsentation) 25805 2.5 ECTS / MWI Praxisseminar: Innovative Versicherungsprodukte 52580 5.0 ECTS / 639 Behavioral economics (written examination) 32814 5.0 ECTS / MWI Behavioral economics 53281 5.0 ECTS / 639 Interdisziplinäres Seminar 41201 5.0 ECTS / MWI Interdisziplinäres Seminar 54120 5.0 ECTS / 639 Auslandsmodul 56901 5.0 ECTS / MWI Auslandsmodul 55690 5.0 ECTS / 639 Seminar zur Arbeitsmarktsoziologie (Hausarbeit) 31301 5.0 ECTS / MWI Seminar zur Arbeitsmarktsoziologie (Referat) 31303 MWI Seminar zur Arbeitsmarktsoziologie 55850 5.0 ECTS / 639 Praxisseminar 60801 5.0 ECTS / MWI Praxisseminar 56080 5.0 ECTS / 639 Comunicación y expresión escrita 45504 2.5 ECTS / RUW Comunicación oral e intercultural 45508 2.5 ECTS / RUW Academic reading and writing 60901 2.5 ECTS / MWI English for business and academic purposes 60902 2.5 ECTS / MWI Le français académique 60903 2.5 ECTS / MWI Le français de la mercatique 60904 2.5 ECTS / MWI Fremdsprachenmodul 56090 5.0 ECTS / 639 Master Seminar Verhaltensökonomik (Hausarbeit) 63202 2.5 ECTS / MWI Master Seminar Verhaltensökonomik (Präsentation) 63203 2.5 ECTS / MWI Seminar in Behavioural economics 56320 5.0 ECTS / 639 Modulgruppe Interdisziplinäre Module 1950 5.0 ECTS / 639 Wahlpflichtbereich 1900 60.0 ECTS / 639 Masterarbeit 1999 30.0 ECTS / 639 Gesamtkonto 2000 120.0 ECTS / 639 Studiengang 65 639 20182 H